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SEO For Business

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SEO For Business
Learn the basics of SEO
13 Lessons
34m read.
Beginner

The SEO for Business course is derived from a talk that I did at the 2019 WordCamp in Singapore. Based on the feedback received, we turned it into an online guide to help people understand SEO and what it can do for your business.

Who is this guide for?

The course is for anybody seeking to understand what SEO is.

We try and stick to simple and easy-to-understand terms so you can come away with clarity around SEO.

In this guide we cover:

1

What is SEO?

SEO is an acronym for Search Engine Optimization. It is the ability to communicate how trustworthy your website is with

1m read.
Beginner
2

The Reason for SEO

The real reason why we have SEO in the first place is that search engines simply want to deliver a great experience. Tha

6m read.
Beginner
3

What does an SEO Tech do?

In the last two topics, we tried to understand how search engines refer traffic to trustworthy web pages due to data ana

2m read.
Beginner
4

Elements of SEO

In this part of our guide we cover the essentials of content and why content is the most critical factor of any SEO stra

2m read.
Beginner
5

How to create good content

This guide will expand on the factors that make up that great page. It also covers some tools that come in handy when cr

4m read.
Beginner
6

Structured Data

The Search Engine Language Now let us dig a little deeper to understand what structured data is. It is simply the langua

2m read.
Beginner
7

Multimedia and SEO

Importance of Multimedia in Content The saying goes, “a picture is worth a thousand words.” The same adage applies w

3m read.
Beginner
8

Checklist for great content

What is a Content Checklist? This comprehensive list of tasks makes up the content creation process.  It is an esse

1m read.
Beginner
9

Page Speed and SEO

When it comes to page speed, nobody ever complained or said that “a page was too fast.” A fast-loading website great

4m read.
Beginner
10

Measuring your SEO

Tracking your SEO results is a crucial element in the whole optimisation process. SEO is a significant investment that r

3m read.
Beginner
11

Social Media and SEO

Social media marketing is known as an off-page SEO element. This implies that social media marketing for a site doesn’

3m read.
Beginner
12

WordPress and SEO

Starting your SEO Journey This lesson covers the final bit of SEO for Business. It includes the techniques and steps you

3m read.
Beginner