SEO For Business
The SEO for Business course is derived from a talk that I did at the 2019 WordCamp in Singapore. Based on the feedback received, we turned it into an online guide to help people understand SEO and what it can do for your business.
Who is this guide for?
The course is for anybody seeking to understand what SEO is.
We try and stick to simple and easy-to-understand terms so you can come away with clarity around SEO.
In this guide we cover:
What is SEO?
SEO is an acronym for Search Engine Optimization. It is the ability to communicate how trustworthy your website is with
The Reason for SEO
The real reason why we have SEO in the first place is that search engines simply want to deliver a great experience. Tha
What does an SEO Tech do?
In the last two topics, we tried to understand how search engines refer traffic to trustworthy web pages due to data ana
Elements of SEO
In this part of our guide we cover the essentials of content and why content is the most critical factor of any SEO stra
How to create good content
This guide will expand on the factors that make up that great page. It also covers some tools that come in handy when cr
Structured Data
The Search Engine Language Now let us dig a little deeper to understand what structured data is. It is simply the langua
Multimedia and SEO
Importance of Multimedia in Content The saying goes, “a picture is worth a thousand words.” The same adage applies w
Checklist for great content
What is a Content Checklist? This comprehensive list of tasks makes up the content creation process. It is an esse
Page Speed and SEO
When it comes to page speed, nobody ever complained or said that “a page was too fast.” A fast-loading website great
Measuring your SEO
Tracking your SEO results is a crucial element in the whole optimisation process. SEO is a significant investment that r
Social Media and SEO
Social media marketing is known as an off-page SEO element. This implies that social media marketing for a site doesn’
WordPress and SEO
Starting your SEO Journey This lesson covers the final bit of SEO for Business. It includes the techniques and steps you