Importance of Multimedia in Content
The saying goes, “a picture is worth a thousand words.” The same adage applies when it comes to content. Visual content like images and videos contribute a lot to any content.
This is because humans are naturally visual beings. Visual content captivates the eyes quickly and helps make the content’s message much more accessible and more understandable.
Why content needs multimedia
1. Humans translate visual content easily
Humans are visual creatures by nature. According to findings from 3M Corporation’s research, visual data processes 60,000 times faster than text data.
We process visual data much more easily and quickly than any other type of data. It is easier to digest and easier to remember.
2. Visuals generate more organic visibility
Since the human eye is quickly drawn to visuals, visual content is naturally an organic search competitive advantage. A snippet with an image is much more likely to draw attention than one without.
That said, it is recommended that every one of your web pages should at least have an image to go with it. This will boost your visibility in search engine results.
3. Visuals are more memorable
Dr. Lynell Burmark, Ph.D. Associate at the Thornburg Center for Professional Development stated that “…unless our words, concepts, ideas are hooked onto an image, they will go in one ear, sail through the brain, and go out the other ear…on the other hand, go directly into long-term memory where they are indelibly etched.”
This study goes to show that content as the most important aspect of SEO is much more effective not only as text but with a mix of visual content. This enables your content to be easily remembered by your users.
4. Visuals capture short attention spans
It is said that the attention span of human beings is shorter than that of a goldfish, which is 9 seconds. Humans are also easily distracted by many other different things.
This means that when creating content, make sure that it is able to hold people’s attention for much longer, by including clear, quality rich media like videos and images into it.
In a nutshell, we have identified that visuals play a crucial role in your content. They can be the key factor as to whether your content grabs attention or not.
Start by including visually appealing rich media in the form of videos and images or even infographics in your content. This will give your online visibility an edge, build a stronger connection with your audience, and increase overall brand awareness.