
Why Your Business Still Needs a Website in 2026 (Even After Organic Search Dropped 90%)
Organic search is down as much as 90%, yet your website matters more than ever. It’s the Repository of Truth AI tools cite and the proof buyers check.
On the web since 2000
Is your website slow, hard to update or invisible to AI search? I’ve been building for the web for 25 years. I’ll show you what’s holding it back, then fix it with you or for you.



Organic search is down as much as 90%, yet your website matters more than ever. It’s the Repository of Truth AI tools cite and the proof buyers check.
The newest of 120 videos and 134 articles on WordPress and AI. I write up and film what I learn, so you can try it on your own site.
Subscribe on YouTube(opens in a new tab)Brands I’ve worked with
Most of these brands worked with MRK WP directly. Others came earlier, when I worked as a contractor or inside larger agency teams. Every project taught me something I still bring to yours.
Your knowledge is the starting point.
A stronger foundation. Still yours. You never lose control of your data, brand identity, or customer platform.
Help people and AI find your expertise. Organise your site into structured knowledge engines can quote and understand.
Practical tools. Lasting confidence. Workflows and habits designed for your internal team to run seamlessly.
A human behind the technology
I’m Matt Knighton, founder of MRK WP. I teach, build, and advise at the intersection of WordPress and AI, helping people turn big changes into practical next steps.
Your experience is valuable. Your website should make it easy to find, understand, and share. That’s where we start.

A better foundation
People are finding answers in new places. Make your website the clear, authoritative source behind those answers.
↳ That’s generative engine optimisation. I structure your expertise so tools like ChatGPT, Perplexity, and Gemini can better understand your business.
How we work together
From your expertise to a team in control.
I audit your site, get clear on your audience, and capture the knowledge and voice that make your business worth listening to.
I remove plugin bloat, improve performance, and structure your content into a knowledge repository AI engines can understand and reference.
I create practical workflows and train your team to run them: from D2C video shorts to B2B thought leadership.
Kind words
Let’s figure it out together
You don’t have to
build alone.
A little guidance. A good conversation. A better next step.
Start with a 20-minute call. I read every enquiry myself.
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