In this part of our guide we cover the essentials of content and why content is the most critical factor of any SEO strategy.
Content is a Key Element for SEO
Now that we understand what SEO is all about, we now need to know how to create the best web pages for SEO.
Content is information and experience created for an audience through different mediums and aspects.
Content is king when it comes to SEO. Your website may have all the other SEO checklists done right; fast loading pages, top scores in different SEO tools, good mobile responsiveness, etc. However, if your content is lacking, your site will struggle to increase its user traffic.
Looking at the importance of content, it is safe to assert that 60% of all your SEO efforts should be driven toward content.
Other SEO elements include; technical audits, page speed, mobile responsiveness, and off-page SEO.
In conclusion, therefore, remember that great content is the starting point for your SEO efforts. Every other SEO element is no match for great content
Elements of Good Content
We are now aware of how important content is for SEO, and how, great content, is the starting point of any SEO strategy.
But what makes up good content?
Here are the main factors that make up a great page.
1. Your content should answer what potential clients are searching for.
Great content should be able to answer customer queries and what they are searching for.
2. Create comprehensive and easy to read content
Comprehensive content is well-rounded and covers all the necessary points on a subject matter.
3. Include images and video to engage potential customers
The aim of writing good content is to engage your audience. Adding great images and videos will go a long way in achieving this.
4. Have a great title and introduction
Your headline is one of the most critical elements of your content. It’s what users see in Google when they search about your topic.