In the last two topics, we tried to understand how search engines refer traffic to trustworthy web pages due to data analyzed by different algorithms. This means that to receive traffic from search engines, we need to have web pages trusted by search engines.
How can we ensure that search engines can trust our web pages?
This is where we enlist the use of SEO techs or experts.
What is SEO tech?
An SEO technician or specialist develops, implements, and analyses on-page and off-page optimisation strategies to help sites rank higher in search engine results pages (SERPs).
What does an SEO tech do exactly?
- An SEO tech checks your website against the search engine algorithms and other guides to analyse what is broken and needs fixing. These could be issues like duplicate content, broken links, images, wrong image alt text, long sentences, etc.
- Once they analyse these audit reports and other data analytics from SEO campaigns, they then fix these errors and recommend SEO strategies to increase referral traffic from search engines.
Tools usually used by SEO Techs.
There are many tools out there that one can use for SEO. However, a few of them stand out from the rest.
At MRK, we use the following tools for SEO:
Semrush is an SEO analysis tool that can do keyword research, track keyword strategy for a blog or website, backlinks, etc. The free version has basic functions, but the premium version offers many more tools.
Yoast is a WordPress plugin that helps your site perform better in search engines. It also gives you the tools to bring your content up to the highest SEO standards and overall readability.
Other SEO tools include:
- Ahrefs, which is mainly used to analyse a website’s link profile, keyword rankings, as well as SEO health,
- Google search console
- Google Analytics
- Moz Pro
- Hubspot website grader
- Hubspot SEO marketing software