Checking FAQ structured data with Google

Lesson 4 of 6

2m read.

Beginner

FAQ Structured Data

FAQ is a common functionality across websites. FAQs talk about a subject, product, or company.

Businesses convert asked queries into a FAQ. This helps in reducing the workload on your support team as well as helping on page conversions. The more questions you answer, the more informative your website becomes.

How is the FAQ Presented?

The standard FAQ uses HTML markup on your website. In this state, it makes it hard for Google to complete its goal.

The Google Mission

Google’s mission is to organise the world’s information and make it accessible for all.

It’s impossible for a search engine to know that the HTML content is a FAQ. What you need to do is make your website talk to Google.

Our FAQ Plugin for WordPress does this with Structured Data.

FAQ Structured Data

Google looks for structured data in your webpage to help it understand your content. Using structured data enables your website to talk to Google. This specialised data means that Google understands what you’re saying and who it will help.

Our FAQ plugin has Structured data included.

Testing your Structured Data

To make sure Google understands your structure data, you need to test it. The structured data testing tool by Google performs this function.

To complete a test:

First, make sure you use our FAQ Plugin and Module to place the FAQ information on a web page.

Grab the URL of that page and go to the structure data testing tool (link below)

https://search.google.com/structured-data/testing-tool

Paste in your URL to the fetch URL area. Click the “Run Test” button.