When to use Gravity Forms on your Divi Website

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When should you use Gravity Forms on your Divi website? Obviously, a simple contact form can be done with the Form Builder in Divi but we do find circumstances when you need something more powerful.

Recent updates from the team at Elegant Themes has made the Contact Form in Divi much more powerful. It has validation, flexible fields and an easy to use interface to make sure you have a great contact form on your Divi Website.

You will find it won’t meet your requirements beyond a simple contact form. In this article, I highlight 7 areas that Gravity Forms that will help you to deliver a robust form builder for your WordPress website when the Divi Contact form no longer meets your requirements.

Multipage Forms and Surveys

When we have large forms you may want to make a multipage wizard style form. This makes it much easier for a user to enter the data and increases form conversions on large forms. Gravity forms have this built-in so if you are making large forms, Gravity Forms will be the tool to use. This can work really well with the survey component.

Payment Integration

Taking payments on a form is very common these days and Gravity Forms makes it really easy with integrations for Stripe, Paypal and others. It also has some great calculation tools to make variable products or subscriptions.

I’ve used it with Stripe and a Subscription tool and it works really well.

API Integration

Gravity Forms has an amazing API setup. You can pull data from this API into a large array of other applications. The team from Gravity Forms has created all sorts of native integrations as well using the power of the API. You can see the full list on the website here – http://www.gravityforms.com/add-ons/. The Zapier integration in Gravity forms can integrate with thousands of other platforms.

Custom Emails and Notifications

In Gravity Forms, you can send custom emails to your administrator or the user.  You can also use form calculations and other tools to deliver some pretty dynamic emails to your users. Send customised Automated responses and hooks means you have some great flexibility. Using Conditional Logic features you can also send different emails and make unique actions based on form conditions – eg: Only subscribe a user to mail chimp when they have selected to do so.

Google Analytics Events

Gravity forms have a Google Analytics event toolkit that makes custom events really easy with your gravity form. You can choose an event name and value and send that data directly to Google Analytics to track form conversions from advertising or other campaigns. It is possible with other tools to do this but Gravity forms sure make it easy. You can also put a value into the form based on a payment inside a form. This is another example of a very powerful feature that only comes with Gravity Forms.

Track Entries and Reporting

Gravity Forms tracks every entry in the database. This means if you miss an email or accidentally delete it you can still track down the entry inside your WordPress admin area. It also means you can get statistics and make reports based on this data. You can even respond directly from the backend of your website. Getting percentage conversion rates on your Gravity Forms is really helpful in making sure your site converts as well as it should.

Workflow Tools

This is one of my favourite features of Gravity Forms. Taking different actions depending on a form created is really powerful especially when it is integrated with other tools.

I have integrated this feature with email marketing campaigns to have very sophisticated workflows in an automated way. In this case, you can actually pre-populate a Gravity form based on values in a URL and then track that through with workflow to take specific actions.

As you can see we have just touched the surface with what Gravity Forms can do. Sooner or later as we make WordPress websites we will have a need for a powerful form builder. We use gravity forms all the way here at Divi Framework. Gravity Forms is core to how we work and helps us accomplish some pretty amazing workflows and tools for ourselves and our customers.

If you need help styling the Gravity Form once it is on your Divi website be sure to check out our Gravity Forms Divi Plugin.