MRK WP - The WordPress Professionals
What is Keyword Research?
Keywords are words and phrases typed into search engines to find what one is looking for.
For instance, if you were looking to buy a car, you might type “used cars for sale” into the Google search engine. This is known as a keyword or key phrase.
Keyword research is finding search terms or phrases that people enter into search engines relevant to your topic of interest.
Using the Semrush Research Tools
Semrush is a premium SEO tool that assists with search engine optimization and much more. It has features that allow you to do keyword research. You can get a free trial with Semrush.
Applying keywords within your headings or content can increase search engine rankings.
The materials section contains helpful links to some of the tools highlighted in this lesson.