CFCH wanted to test a new marketing channel. We set up a video podcast on their WordPress site so every episode is published once and flows out to Spotify, YouTube and Apple Podcasts.
The client and the challenge
Centre for Corporate Health (CFCH) is a Sydney-based provider of workplace mental health and wellbeing services. Their work covers psychosocial risk reviews, training, Employee Assistance Programs and wellbeing frameworks.
In early 2026 CFCH wanted to test a new way to reach leaders, People and Culture teams and safety professionals. Their idea was a video podcast: long-form conversations on psychosocial risk and workplace mental health.
The challenge was distribution. They needed one simple workflow, not separate uploads and settings for every platform. They also wanted each episode to work for search and drive visitors back to cfch.com.au.
What we did
We made the CFCH WordPress site the single source for the podcast. Each episode is published once there, and the feed carries it to every platform.
- Podcast setup on WordPress. We configured a podcast system on the existing site, with a dedicated podcast archive and a page for each episode.
- One feed, every platform. We set up the podcast feed from WordPress and connected it to Spotify and Apple Podcasts, so new episodes appear there automatically.
- YouTube for the video version. We set up the YouTube channel and a podcast playlist so the full video episodes reach viewers who prefer to watch.
- Publishing workflow and training. We showed the CFCH team how to upload audio, video, artwork and show notes, so they can release episodes without us.
- SEO for every episode. We set up episode pages with search-friendly titles, descriptions and show notes, linked back to CFCH’s services.
Results
“This is Not a Drill” is live on cfch.com.au, Spotify, Apple Podcasts and YouTube. Its first three episodes are:
- Good intentions are not sufficient psychosocial controls
- Managing high-risk mental health and wellbeing matters in the workplace
- Coles case study: psychosocial risk and performance management, with guest Deanna Costantin from Coles
CFCH now has a repeatable channel they run in-house, and every episode adds an indexable page to their site.
