When global CEO coaching network Vistage acquired The Executive Connection (TEC), its Australian web presence needed a complete brand transformation—without disrupting 1,000+ executive members.
The client
Since 1986, The Executive Connection (TEC) has brought Australian and New Zealand business leaders together in confidential peer advisory groups. Today it has more than 1,000 members and 60+ Chairs. We had looked after tec.com.au for three years.
The change
In March 2024, Vistage, the world’s largest CEO coaching and peer advisory organisation, acquired TEC. The local site had to become vistage.com.au: a new name, a new look and a new domain, without disrupting members or losing search rankings.
What we did
- Rebranded the site. We applied the Vistage brand through the Blocksy theme and Stackable’s global styles, so every page updated from one place.
- Upgraded the platform. We brought WordPress core, Blocksy, Stackable and every plugin up to date, leaving a lean, maintainable codebase that loads quickly and is ready for WordPress 7.
- Migrated everything. We moved member accounts and server-side assets to the new domain, set up 301 redirects from tec.com.au, and helped the team move Search Console across to protect rankings.
The result
The new vistage.com.au went live in three weeks. Members kept their logins, old links still land in the right place, and the site is faster and easier to run. That work led to an ongoing relationship with Vistage’s international network at vistage.com.
Kind words
Don’t just take our word for it. Read what our clients say.
Rebranding or merging?
A new name doesn’t have to mean a new website. Talk to us about moving your brand across without the risk of a rebuild.
