Rapid AI website builds
AI drafts the structure, copy and code; I shape it, test it and hand it over on WordPress or a fast static front end.
- Landing pages
- Full sites
- Prototypes for pitches
Hi, I’m Matt. For agencies, I’m your AI-powered super-sub.
Based in Australia.
Working with agencies anywhere.
Brands I’ve worked with
An example sprint
One brief in. A launch kit out.
AI turns a single brief into everything a campaign needs. A person checks every piece before it reaches you.
Client brief
- Client
- A local business, launching a new service
- Goal
- Bookings from the spring campaign
- Voice
- Warm, plain, a little cheeky
- Deadline
- Next month
AI + human
review
review
- Landing pageOne page, live and fast
- Promo videoOne cut for Reels, Shorts and TikTok
- Social postsTwo weeks of posts with images
- Brand voiceA prompt guide your team can reuse
What I make for agencies
Everything your clients need, made faster with AI.
Short-form video
Reels, Shorts and TikToks cut from one recording or built from scratch, with captions, motion graphics and your client’s colours.
- Reels and Shorts
- Explainers
- Promo cuts
Social media content
Posts in your client’s voice: captions, carousels and images, adapted for every platform from one long-form piece.
- Carousels
- Captions
- Post images
AI search optimisation
Get your clients quoted by ChatGPT, Gemini and Google’s AI Overviews: structured data, llms.txt and pages that answer the questions customers ask.
- AI visibility check
- Schema
- Answer-first pages
AI assistants and automations
Assistants that know your client’s business, and workflows that draft, sort and report on their own, so nobody copies and pastes between tools again.
- Knowledge assistants
- Content workflows
- Reporting
AI training for your team
Hands-on sessions and prompt playbooks, so your designers, writers and account managers work at the same speed, and keep doing it after I’ve gone.
- Workshops
- Prompt playbooks
- Workflow docs
Underneath it all
The WordPress backbone
When a client needs WordPress, I’ve got it covered: white-label builds and fixes, speed work, and care plans you can resell under your brand.
How it works
Brief to launch, in four steps.
Weeks, not months, and nothing ships until I’ve checked it.
- Step 1
Brief
A short call with you, not your client. We agree the voice, the goal and what “done” looks like.
- Step 2
Build
Claude Code builds the site and Hyperframes cuts the video, so you see a first version early, not at the end.
- Step 3
Review
I check every piece for facts, tone and quality. Your team gets a round of changes before anything ships.
- Step 4
Launch and hand over
It goes live under your brand, with the prompts and workflows written up so your team can run them next time.
The rules
AI does the heavy lifting. A human signs off.
Your brand, not mine
White label from first draft to final report. Your client relationship stays yours.
Checked before it ships
AI drafts; I check the facts, the tone and the code. No AI slop ships.
Rights you can use
Everything made for your client is yours to keep, and nothing goes in without the rights to use it.
No lock-in
Prompts, playbooks and workflows are handed over, so your team gets faster too.
Got a client project?
Tell me about it. I’ll tell you how I’d help.
A rebuild, a video campaign, a pile of social posts or WordPress care to resell. Everything stays under your brand.
Matt KnightonI read every enquiry myself.
Prefer to talk? Book a 20-minute call
The toolbox
The tools I use, reviewed in public.
- AI assistantsClaudeAnthropic’s flagship AI assistant, known for nuanced writing tone, thoughtful reasoning, and safe execution.
- AI assistantsChatGPTConversational AI by OpenAI used for exploratory research, brainstorming, draft writing, and task automation.
- AI CodingClaude CodeAgentic CLI developer tool for deep codebase navigation, refactoring, and terminal automation.
- AnalyticsUbersuggestKeyword research and SEO audit tool from Neil Patel, with search volumes, competitor insights and site audits at a lower cost than the big suites.
- VideoHyperframesAI video animation and automated keyframing toolkit for engaging tutorial presentation.
- VideoDaVinci ResolveIndustry-standard non-linear editor combining editing, color grading, visual effects, and Fairlight audio.
Recent work
Built fast. Filmed and cut, too.
Website2024
From TEC to Vistage: A three-week rebrand for Australia’s original CEO network
When global CEO coaching network Vistage acquired The Executive Connection (TEC), its Australian web presence needed a complete brand transformation—without disrupting 1,000+ executive members.
- Website rebuild
Read the case study
SEO and Marketing2018
Karen Creith Promo Video
Watch the promo video of Karen Creith and get a sneak peek into her amazing work and expertise in Home Design and Decoration.
Read the case study
SEO and Marketing2017
StevTech Video Marketing
Explore the power of video marketing with StevTech. Learn how to effectively use videos to boost your brand awareness and engage your audience.
Read the case study
See it first
Watch the AI tools at work.
Watch me use AI tools on real work, so you can judge it before we talk.
Agency partners
Agencies I work alongside.
The Wizard of Oz
Matt is a veteran WordPress developer and SEO Master who knows his technology inside and out. You’ll get expert help and insights from Matt throughout your project’s lifecycle. I often refer to him as the Wizard of Oz to our clients and partners.
CEO at i3Media, San Antonio Texas
Matt and the team enabled our agency to talk tech and ensure our clients can trust our WordPress skillset. I can pitch WordPress to any client with confidence knowing I have this great team backing me up every step of the way.
Chris Sherlock
Director at Sherlock Creative, Sydney NSW
Questions
Partner questions, answered.
Will my clients know you’re involved?
Only if you want them to. Everything is delivered white label, under your brand, and I don’t contact your clients directly unless you ask me to.
Is AI-made content actually any good?
On its own, often not. That’s why every output is reviewed by a person before it reaches you: facts checked, tone matched to the brand, and anything generic rewritten. AI makes it fast; the review makes it good.
Which AI tools do you use?
Claude and Claude Code for writing, research and building; ChatGPT for images; Ubersuggest for keyword research; and Hyperframes and DaVinci Resolve for video. Each one is reviewed in the tools directory.
Who owns what you make?
You and your client do. Sites, videos, posts, prompts and workflows made for a project are handed over in full.
Do you still do WordPress?
Yes. WordPress is still the backbone: white-label builds, fixes, speed work and care plans you can resell with white-label reports.
How does pricing work?
Per sprint for a fixed piece of work, or a monthly retainer for ongoing content and care. Partners get exclusive pricing and bulk discounts; book a call and I’ll quote for your first project.
Can you train our team to do this ourselves?
Yes. Training sessions and prompt playbooks are part of the offer, and every sprint ends with the workflow documented so your team can run it next time.
Let’s figure it out together
You don’t have to
build alone.
A little guidance. A good conversation. A better next step.
Work with me
Start with a 20-minute call. I read every enquiry myself.