MRK WP - The WordPress Professionals
The Reason for SEO
The real reason why we have SEO in the first place is that search engines simply want to deliver a great experience. That’s it!
We have all come to trust Google with search queries about pretty much anything. We use the search engine because we assume it is always right and will give us good search results.
So when Google refers a query to our site, it is because they trust our website. In other words, we have earned Google’s trust to refer traffic to us for the relevant queries.
So this then means that Google sends us their traffic for free when we do SEO correctly. It is basically a business relationship of referrals for good SEO.