Lesson Recap

Summary of the Lesson

Let us go over what we have learned about SEO in this lesson.

What is SEO?

It is simply making the best web page for a given search term in order to maximise referral traffic.

Understanding what SEO is.
Understanding what SEO is.

Why do we have SEO?

We now understand that the real reason why we have SEO in the first place is that search engines simply want to deliver a great experience. That’s it!

Understanding search engine algorithms

We’ve understood that Google uses algorithms to determine whether a web page is can be trusted so as to refer traffic for specific queries to it. We covered some of the search engine algorithms that Google uses to measure these different site metrics.

Understanding search engine algorithms
Understanding search engine algorithms

What does an SEO Tech do?

And last but not least, we have understood that an SEO tech checks and analyses data from search engine algorithms and other guides, then fixes any errors arising from these results.