Meta Descriptions

Writing a good meta description

A meta description is a summary of the content of your web page. Search engines use it to display a “snippet” of your page in the search results. For example, this is what Google will show if you search for “MRKWP.”

An example of a meta description for MRKWP on Google.
An example of a meta description of MRKWP on Google.

How to add a post meta description

1. Open your post in WordPress editor. Scroll down to find the Yoast panel.

2. Navigate to the “Meta description box” above Yoast SEO analysis. You will see an empty field to insert your post’s meta description.

Meta description box in the Yoast panel
Meta description box in the Yoast panel

3. Ensure that your meta description is optimised for SEO. Also, focus on Yoast’s character limit of the meta description tag. If you exceed the allowed number of characters, it will warn you by changing to the color orange. Update to apply the changes.

Note:

The materials section contains helpful links to some of the tools highlighted in this lesson.