What is Web Analytics?

Web analytics is the measurement, collection, and reporting of web data to understand and optimise web usage.

In other words, it is simply measuring the results from your SEO strategy. Remember, what you can’t measure, you can’t tell the results.

How to measure SEO results?
How to measure SEO results
How to measure SEO results

With Google Analytics, you can track your SEO efforts by measuring the results you get from your website.

What is Google Analytics

Google Analytics is a free web service offered by Google to track and report website traffic. And it is the most widely used web analytics service on the internet.

It can track organic and paid traffic, social media traffic, email marketing campaigns, and other marketing initiatives.

You just have to install the Google Analytics code on your website to get started.

Use Google Tag Manager

Google Tag Manager allows you to quickly and easily update measurement codes and related code fragments on your website or mobile app. In other words, it simplifies the process of working with tags.

Please note: The materials section contains helpful links to some of the tools highlighted in this topic.