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Search Engine Algorithms
In the last topic, we understood that Google refers to us their traffic for free once they trust us.
But how does Google or search engines for that matter, know they can trust a website?
Understanding Search engine algorithms
Search engine algorithms are rules that determine how search engines rank websites on search engine results pages. (SERPS)
Basically, search engines use what is known as bots and crawlers to collect huge amounts of data. This data is then indexed using algorithms to understand it. From these algorithms, Google is able to ascertain whether to trust a web page or not.
Google designed these rules to improve the quality of search results by delivering more relevant results.
Here are some of the most notable algorithms Google uses to determine rankings:
The Google Panda algorithm is a filter that downranks sites with duplicate content, low-quality content, and keyword stuffing among other factors. Hence, improving the quality of search results for users.
Google Penguin algorithm targets websites that violate Google’s webmaster guidelines by using black-hat SEO techniques. These include keyword stuffing, cloaking, participating in link farms, and low-quality content.
Hummingbird is a significant change to the way Google interprets search queries.
Google designed this algorithm to understand the user’s intent better when searching. And to return results that are more relevant to what the user is looking for. Hence, delivering results that better match the user’s intent.
The Google Pigeon algorithm provides more accurate and relevant results to users searching for local businesses and services. It is an essential algorithm for any business that relies on local search traffic. It can significantly impact their visibility and ranking in search results.
Google’s Mobilegeddon algorithm changed the way the search engine ranks mobile-friendly websites.
Google’s Fred is another search algorithm that determines how websites rank. The algorithm is a part of Google’s core ranking system and can affect organic and paid search results. If the Fred algorithm affects your site, the site’s traffic will significantly drop.
These are just some of the major algorithm updates that Google has made. Search engines are able to use algorithms to find the best web pages to link to for a given search query. This results in a great user experience.
It is therefore a good idea to work with search engines and understand these algorithms. This will enable you to create great web pages, hence a better chance of receiving referral traffic from search engines.
Check out additional information in the materials section to learn more about how Google’s algorithms work.