Research Phase
Writing Phase
Editing Phase
Publishing Phase

Structuring and Formatting content

How to structure and format your content well

You have a number of resources collected for your article, as well as a draft post from Jasper AI. However, it needs to be organised and structured into a readable format.

Below are some tips to implement when structuring your content.

1. Start with a catchy introduction

When it comes to your introduction, you only have a few sentences to make an excellent first impression, make them count! Write something that will grab the reader’s attention and make them want to keep reading.

Go back to your draft post and tweak your introduction so that it creates that appealing first impression.

2. Use headings and subheadings

A heading or subheading appears at the beginning of a page or section describing the content that follows therein. Headings and subheadings organise content in a way that guides your readers.

Go over your blog post and make use of headers and subheaders where necessary. These are essential when creating a table of content, as we shall see later on.

3. Use short paragraphs

Short paragraphs grab and engage the attention of your reader. They are easier to read and drive the point home without the need for lengthy longtails.

Edit your blog post paragraphs where necessary. Ensure they are not too short, and at the same time not too long to the point of putting readers off.

4. Support your claims

Don’t just make assertions without evidence to back them up. If you claim that something is true, provide evidence to support your claim.

Recheck your findings. Do a fact-check to ensure your facts are real and credible. And also cite a source of any claims that may be included in your post.

5. Finish strong

Leave the reader with something that will stick in their mind after they’ve finished reading. Summarise your main points and leave the reader with something to consider.