The very first thing to do in this lesson is to identify a topic to write about. For the sake of this course, we will create an article relevant to our audience at MRK WP.
One of the services we provide as a company is search engine optimisation. We, therefore, identified “SEO Audit” as our topic of interest.
Now that we have a topic of interest, let’s embark on the research, starting with the intent. Search intent is the purpose or reason why a person types a query or keyword in an online search. Understanding it enables you to create content that people are actually searching for, and as such effectively target potential customers.
The most common search intent is known as informational search. This is where people search to learn more about a specific thing. Users will often phrase search intent questions using the words; Who, What, Where, Why, and How.
After going through the steps above, you now know a little bit more about your targeted audience:
Take a look at these other links on search intent.