We used Semrush in the previous section to derive a list of questions for the FAQ section of our article. In this lesson, we shall also look for more questions to add to our list of FAQs.
We will use the People Also Ask (PAA) box to capture extra data. PAA is the easiest and most common way to generate FAQs in Google. It is part of the search results returned to users on the search engine results page (SERP).
PAA contains the most commonly asked questions and their answers. Plus, a link to the full article of each featured question.
We are trying to find more questions related to what we have. From our list of questions gathered in the Semrush research, let’s use one as a demonstration for this section.
“What are the benefits of performing an SEO audit?” will be our search query.
At this point, we have several questions to help build our article’s FAQ section. Let’s document them in the next topic.
Take a look at these other links for more information.