Measuring your SEO

Tracking your SEO results is a crucial element in the whole optimisation process. SEO is a significant investment that requires time and effort and comes at a cost.

As such, it is imperative to measure your SEO results to assess whether the whole effort made sense.

In this topic, we’ll go over some of the tools used to measure SEO:

• Analytics
• Search Console
• Rank Tracker

What is Web Analytics?

Web analytics measures, collects, and reports web data to understand and optimise web usage.

In other words, it is simply measuring the results from your SEO strategy. Remember, what you can’t measure, you can’t tell the results.

How to measure SEO results?

With Google Analytics, you can track your SEO efforts by measuring the results you get from your website.

What is Google Analytics

Google Analytics is a free web service offered by Google to track and report website traffic. And it is the most widely used web analytics service on the internet.

It can track organic and paid traffic, social media traffic, email marketing campaigns, and other marketing initiatives.

You just have to install your website’s Google Analytics code to start.

Use Google Tag Manager

Google Tag Manager lets you quickly and easily update measurement codes and related code fragments on your website or mobile app. In other words, it simplifies the process of working with tags.

What is Google Search Console?

Google Search Console is another free tool offered by Google to help you monitor and troubleshoot your website’s performance in search results. 

You can use Google Console to see how often your site appears in search results. Which keywords are driving traffic to your site? And whether there are any issues with your site that need to address. Hence, It’s a valuable resource for any webmaster.

It will notify you if Google is or isn’t able to find and crawl your site, indexing issues, and also shows you all the websites that link to your site.

What is Rank Tracking?

Once you have installed Google Analytics, used Google tag manager, and gone around the Search Console, you can now use the Rank Tracker with Semrush.

The Rank Tracker will help monitor the position of your website or a web page in search engine results pages (SERPs). It involves tracking a set of keyword phrases to improve the visibility and organic traffic of the site.

Rank tracking is a valuable way to gauge your SEO strategy’s effectiveness and identify potential areas for improvement. 

By monitoring the position of a website or web page in search engine results pages, you understand better how visible the site is. And how well it is performing in terms of organic traffic.