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Writing Phase
Editing Phase
Publishing Phase

Internal Links and Backlinks

Creating Internal links and Backlinks

Links are an essential component of any good SEO strategy. They help boost your site and page rankings in search engines. In this lesson, we will learn how to add relevant internal and backlinks to your article.

There are two types of links that we use in web content, internal and external links (backlinks).

Internal links

Internal links are hyperlinks that connect to other pages on the same website. As you create content, you can internally link to pages and posts on your site, that relate to a particular subject matter.


Backlinks are links directing users from one website to a page on another website. It is one way of providing extra information or resources to your readers.

How to add internal and backlinks to your blog article

1. Look through the paragraphs to find sections to which you want to add links. In the case of our article, we identified the phrase “image optimization” as a relevant anchor text for an internal link.

2. Next, click on the link button in the toolbar to add the link.

How to add an internal link to an article
How to add an internal link to an article

3. A window will pop up. Enter the link in the empty field at the top.

4. Click on the URL below the link field to apply the URL to your selected text.


If the link is a backlink to another web page, always ensure that the link opens in a new tab.

  • Use at least 3 to 5 backlinks for your content. That is enough for a single article.
  • It’s recommended to link to credible sources with quality content. Otherwise, linking to just any website might hurt your search engine rankings.
  • Link to websites in a similar niche or industry to you. Otherwise, linking to sites outside of your niche may hurt your website rankings.